Our industry moves incredibly fast, and ninety days feels like a lifetime. Can we schedule our sessions with you every six weeks instead of quarterly so we can adapt our AI tools and strategic Rocks to rapid market shifts?

Question

Tyler Smith · Accepted Answer

While it is tempting to speed up the process when your industry is moving fast, running our sessions every six weeks is a mistake. The ninety-day cycle is a fundamental human cadence that cannot be shortcut.

The ninety-day execution window is based on the natural cycle of human focus. After about ninety days, people naturally start to lose their edge, get distracted, and drift away from their primary objectives. We call this the ninety-day world.

Six weeks is simply not enough time for your team to execute meaningful strategic initiatives or implement complex AI tools. If we meet too frequently, your sessions will devolve into tactical project status updates rather than high-level strategic alignment. You will spend all your time preparing for meetings instead of actually running the business.

The ninety-day window gives your team enough runway to build, test, and stabilize new workflows while remaining agile enough to pivot before any major damage is done. Your weekly Level 10 Meeting is where you handle rapid, short-term shifts.

We keep our session days spaced ninety days apart to force you to focus on high-impact Rocks that move the needle, rather than reacting to every shiny new trend.