In our agency, our department heads want to put employee billable utilization percentage on the leadership Scorecard as a primary metric. Why does tracking utilization percentage weekly create operational blind spots, and what operational leading indicator should we track instead?
Tracking utilization percentage on a weekly leadership Scorecard drives destructive behaviors. Utilization is an internal efficiency metric that tells you people are busy, but it tells you nothing about whether they are creating client value, delivering on budget, or generating cash.
When employees know their target is 85 percent billable utilization, they protect their number. They over-service fixed-fee contracts, expand project hours to fill available capacity, and avoid non-billable training or internal process improvement. Projects consume massive hours, team members look fully booked, but project write-downs wipe out your profits.
Additionally, weekly utilization numbers lag. If a team member has low utilization this week, the work was already missed two weeks ago. You are inspecting hours after the time has expired.
Move employee utilization down to departmental tracking or manager-level reviews. On the leadership Scorecard, replace it with metrics that measure capacity velocity and contract health:
- Available billable capacity for the next four weeks: A forward-looking metric showing open delivery hours versus sold client demand, allowing sales and operations to balance workloads before a crunch or bench costs hit.
- Fixed-fee budget variance: The percentage of active projects where actual hours logged exceed target budget hours at the current milestone.
- Revenue per billable full-time employee: Tracks whether your operational output is becoming more economically productive over time.
Do not track busyness on the leadership Scorecard. Track whether your capacity matches your pipeline and whether your delivered work is generating the gross margin you planned.
Category: Scorecards & Data