Our new AI capabilities allow us to easily service adjacent industries, and our leadership team is divided on whether we should expand our Target Market. How do we use the V/TO® to pressure test these opportunities without losing our core focus?

Question

Tyler Smith · Accepted Answer

Because AI drastically lowers the marginal cost of service delivery, your leadership team may be tempted to expand into new industries or target smaller clients you previously ignored. While these opportunities can seem lucrative, chasing too many targets at once will dilute your focus and stall your growth. Your V/TO® must remain your filter for strategic decisions. Every new opportunity must be rigorously evaluated against your Core Focus to ensure it does not create operational chaos or distract your team from your primary mission. To evaluate AI driven expansion opportunities without losing your way, use this process:
- Review your Core Focus on the V/TO® and verify that any new target market directly aligns with your long term purpose and niche.
- Use your weekly Level 10 Meeting™ to identify and discuss the resource demands of entering a new market, even with AI automation.
- Run a ninety day pilot as a company Rock to test market demand and validation before committing significant capital or changing your long term strategy.
- Kill any initiative that fails to show immediate traction or begins to distract your core team from their primary responsibilities.
By using your V/TO® as a guardrail, you can explore high margin AI opportunities while keeping your team focused on what you do best.