Our custom AI search models keep identifying incredibly lucrative, high-margin consulting projects that fall completely outside our traditional target market. How do we use our V/TO® Core Focus™ to evaluate whether we should pursue these AI-identified high-margin niches, and how do we prevent our leadership team from getting distracted by these shiny opportunities?

Question

Tyler Smith · Accepted Answer

When your AI models start identifying profitable opportunities outside your traditional market, it is easy for your Visionary to get distracted by these shiny new niches. However, chasing every profitable lead will dilute your resources and destroy your operational focus.

To evaluate these opportunities objectively, run them through the Core Focus™ filter on your V/TO®.

Your Core Focus™ consists of your purpose, passion, or cause, and your niche. If these AI-identified consulting projects do not align perfectly with both components, you must say no.

If the opportunities are truly massive, do not simply jump in. Bring them to your next quarterly planning session and use the IDS® process to evaluate them.

Discuss whether your target market has permanently shifted or if these projects are merely temporary distractions. If you decide to pursue a new market, you must formally update your V/TO® and ensure your Accountability Chart has the capacity to support it without starving your core business.

Using your V/TO® as a strict filter ensures that you only scale into areas where you can maintain a defensible competitive advantage, keeping your team aligned and focused on your primary business goals.