As generative AI makes our industry's standard research and analysis deliverables essentially free, how do we adjust our Core Focus on the V/TO so our business remains highly profitable?

Question

Tyler Smith · Accepted Answer

When technology commoditizes your core deliverable, trying to sell that deliverable faster or cheaper is a losing battle. You must adjust your strategy to become an indispensable complement to the technology rather than competing with it. If AI can generate a comprehensive research report in thirty seconds, your clients do not need you to write reports; they need you to tell them what to do with the information. On your V/TO, shift your Core Focus away from raw production and toward high-level strategic interpretation and execution. Redefine your services so you are selling the business outcomes, the implementation support, and the human accountability that a software program can never provide. This strategic shift requires you to gradually evolve the roles of your existing team. Train your employees to use AI to handle the heavy lifting of research and data aggregation, freeing them to spend their time on deep consulting and client relationship management. By positioning your business as the expert partner that guides clients through automated outputs, you maintain your differentiation and protect your premium margins from market commoditization.