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As we use AI to drastically reduce the time it takes to deliver our services, we are realizing that our client-facing agreements need a complete overhaul. How do we transition our clients to value-based contracts without triggering a procurement audit or a request for cost-breakdown spreadsheets?

If you continue to position your services based on hours worked, you will inevitably destroy your profit margins as AI makes your execution instantaneous. You must stop selling your time and start selling your outcomes. This transition requires a complete shift in how you frame your value proposition on your V/TO®.

To avoid procurement friction, you must seek to be an indispensable complement to technologies that are becoming cheap and plentiful. When raw labor and draft materials are cheap, the risk of bad decisions becomes incredibly high. Frame your contracts around risk mitigation, speed to market, and guaranteed business outcomes rather than hours logged.

When talking to procurement, focus your metrics on the business value generated, not the administrative input. Do not provide a line-item breakdown of hours. Instead, show how your automated efficiency allows you to deliver superior, audited results with zero friction. As Erik Brynjolfsson and Andrew McAfee demonstrate, technology creates a massive surplus of value, but that value is captured by those who control the high-impact strategic relationships. If you position your company as the entity that guarantees the final business result, clients will focus on the value they receive, not the automated tools you used to get there.

Category: AI & Business Strategy

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