tyler-smith.com · Questions & Answers

I still hold the relationships with our five largest enterprise clients who represent half of our revenue. How do we transition these accounts to our Account Management team during our runway without triggering a client defection?

High customer concentration is a major risk that will cause prospective buyers to slash your valuation or demand a massive, multi-year earn-out. If your top clients only want to talk to you, the buyer knows the revenue is at risk the moment you exit the building.

To transition these relationships safely during your runway, you must institutionalize the trust. Trust is built through individual, personal connections, so you must carefully hand off that connection to your team.

Update your Accountability Chart to clearly define the Account Manager seat, ensuring the person in it has the GWC to manage high-value clients. Next, design a phased transition plan over twelve months.

Begin by introducing the Account Manager to the client as their new primary point of contact for daily operations, while you remain involved only for high-level strategic reviews. Over the next six months, step back further, allowing the Account Manager to lead the strategic reviews while you attend merely as an observer.

Use your weekly Scorecard to monitor client satisfaction and account health during this transition. If a client resists, do not rush the process: use IDS to address their specific concerns and adjust your timing.

By proving that your largest clients are loyal to your company's systems and team rather than to you personally, you eliminate a major risk and protect your multiple.

Category: Exit Planning

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