We bought an expensive AI tool for our marketing and sales teams, but they are barely using it because they say they do not know how to prompt it correctly. How do we build conative confidence so they actually adopt the technology?

Question

Tyler Smith · Accepted Answer

You cannot just buy software, hold a one-hour training webinar, and expect your team to change their daily habits. To build true confidence and adoption, you must align your training with their conative strengths and natural problem-solving styles.

Start by identifying the different conative styles on your team using the Kolbe Index. For your high Fact Finders, provide detailed, step-by-step written documentation and prompt libraries. They need to understand the logic behind how the AI works before they will trust it.

For your high Follow Thrus, build the AI tools directly into their existing daily checklists and workflows. If using the AI is a mandatory step in their core process, they will adopt it.

For your high Quick Starts, give them the freedom to experiment. Encourage them to try different prompts, break things, and share their best discoveries with the rest of the team.

Appoint an AI champion on your team. This is someone who GWCs™ the technology and can act as an internal resource. Have them run short, weekly sharing sessions where team members showcase one real-world task they solved using AI. This peer-to-peer learning builds the practical confidence your team needs to make the tool a permanent part of their workflow.