Our client onboarding seat is consistently missing their weekly cycle-time target because the client fails to upload their documents on time. How do we track an objective weekly metric for client onboarding when the client themselves is the primary bottleneck?
It is incredibly frustrating when your team is execution-focused but your clients are slow to respond, causing your internal metrics to look terrible. However, you cannot let client delays become an excuse for missed targets on your Scorecard. To solve this, you must change what you are measuring.
Do not measure the total elapsed time of the onboarding process, which you cannot fully control. Instead, measure the cycle time of your team's internal actions, or measure the friction point itself. For example, track the percentage of clients who submit their onboarding documents within forty-eight hours of signing. If this number is low, it points to a breakdown in your sales-to-operations handoff or a poorly designed onboarding portal.
Alternatively, track your team's response time to client submissions. If a client uploads a document, does your team process it within four hours? This is a metric your team has absolute control over.
By tracking the bottlenecks and your internal response times, you can use the IDS process to find a systematic solution. This might involve using automated SMS reminders, simplifying your onboarding checklist, or having sales set clearer expectations before the deal closes. This shifts the focus from blaming the client to actively optimizing your onboarding system.
Category: Scorecards & Data