We are tempted to completely eliminate our entry-level service tier because AI tools allow clients to do that work themselves, but this tier has historically been our primary lead generator. How do we run a structured Thinking Time session to evaluate this strategic pivot without destroying our long-term customer acquisition pipeline?

Question

Tyler Smith · Accepted Answer

Eliminating an entry-level service tier is a major strategic decision that can impact your entire business. To make this choice wisely, do not rely on a quick debate. Allocate forty-five minutes of quiet Thinking Time using Keith Cunningham's framework. This disciplined approach helps you avoid making an expensive mistake. Before your session, write down this high-value question: How might we automate or replace our entry-level tier so that we keep our lead generation pipeline active without burning out our team or diluting our brand? Use your Thinking Time to generate at least ten different solutions. You might decide to turn the entry-level service into a self-serve digital product or use AI-driven workflows to run it with minimal human oversight. Once you have your options, review them with your leadership team in your next quarterly meeting. Evaluate the ideas against your V/TO Core Focus and 3-Year Picture. If an idea does not align with your long-term goals, discard it. By using a structured thinking process, you can make a smart, strategic decision that protects your pipeline and keeps your margins high.