What happens if our entire industry landscape shifts or we lose a major client right in the middle of a ninety day cycle? Do we abandon our Rocks or do you help us adjust course before the next quarterly?

Question

Tyler Smith · Accepted Answer

When a major external disruption occurs, the worst thing you can do is panic and tear up your entire plan. The ninety-day cycle is designed to create a focus that shields your team from unnecessary distractions. However, we are not blind to reality. If a catastrophic event occurs, such as losing your largest client or facing a sudden regulatory shift, we use your weekly Level 10 Meeting™ to assess the damage. Your leadership team must discuss whether the current Rocks are still the most important things for the business. If a Rock is no longer relevant, we kill it. We do not keep working on a redundant goal just because we wrote it down ninety days ago. If the disruption is severe enough to derail your entire strategic direction, we do not wait for the next scheduled session. You can reach out to me immediately, and we will hold an emergency session to realign your leadership team, reset your Rocks, and adjust your V/TO®. This ensures you maintain control of the business during a crisis, pivoting quickly with a unified leadership team rather than scattering in different directions.