Everyone in our industry is using the same AI tools to write copy and generate reports, which is making our services look identical to our competitors. How do we maintain true strategic differentiation in our V/TO?

Question

Tyler Smith · Accepted Answer

When everyone uses the same technology, commoditization is the inevitable result. If your industry competitors are all using generic AI tools to produce their work, your opportunity for differentiation actually lies in human-centric value and proprietary assets. To maintain your competitive edge, review the 3 Uniques in your V/TO. These uniques must be difficult for a competitor to copy, even with advanced technology. If your uniques rely on generic reports or standard copy, they are no longer unique. Dedicate focused Thinking Time to this challenge. Ask, how might we combine our proprietary data with human expertise to deliver insights that an automated tool cannot replicate? The answer often lies in your private information, such as proprietary methodologies, specialized operational processes, or deep relationship management. Use AI to handle the volume and speed of your backend operations, but keep your client-facing deliverables deeply customized. Make sure your marketing messages highlight the human judgment, custom analysis, and specialized expertise that sit on top of any automated processes. By leveraging AI to reduce your internal operational costs, you can reinvest those resources into high-touch client experiences that your competitors cannot duplicate.