Our leadership team frequently changes our weekly Scorecard targets because our industry experiences seasonal swings, which makes our Level 10 Meeting™ feel unstable. How do we establish consistent, non-moving targets on our Scorecard that still account for seasonal predictability?

Question

Tyler Smith · Accepted Answer

Constantly changing your weekly Scorecard targets to match seasonal fluctuations makes it impossible to identify real operational issues. If your targets are a moving target, your team will lose their bearings, and your Level 10 Meeting™ will descend into debates about whether the target was fair rather than how to solve the underlying problems.

Instead of shifting your weekly goals every month, establish a consistent, annual baseline target that reflects your overall business plan. If you are in a highly seasonal business, use a rolling four-week average as your metric, or track your year-over-year performance for that specific week. For example, instead of tracking raw weekly sales, track your weekly sales as a percentage of your seasonal forecast.

Another approach is to leave the target constant but use your Level 10 Meeting™ to contextualize the red boxes during seasonal dips. If a number is red because of a predictable seasonal swing, you acknowledge it in seconds and move on without unnecessary alarm.

The goal of the Scorecard is to provide an objective pulse. Keep your targets stable, let the data run its course, and use your V/TO® to plan for seasonal capacity adjustments so your team can maintain operational consistency year-round.