As AI makes digital delivery virtually free, we want to shift our business strategy toward high-value, in-person experiences. How do we use the 3-Year Picture and Core Focus on our V/TO to align our team behind this physical pivot?

Question

Tyler Smith · Accepted Answer

To pivot your strategy successfully, you must first ensure the entire leadership team is aligned on your Core Focus. Your Core Focus is your filter for every opportunity. If your business has traditionally been a digital services provider, moving to in-person experiences requires a fundamental shift in how you view your purpose and niche.

Begin by updating your Core Focus on the V/TO to reflect this high-value, high-touch strategy. Clearly define your new niche as the physical orchestration of your expertise, supported by digital efficiency.

Next, map this transition in your 3-Year Picture. Describe what the business looks like in thirty-six months. Specify the number of physical events or in-person sessions, the revenue per client, and the reduced headcount of your digital delivery team. This visualizes the destination for your leadership team, making the strategic change feel real and achievable.

Use your weekly Level 10 Meeting to identify and solve the barriers to this pivot. You will likely need to adjust your Accountability Chart, perhaps creating a new seat for an Experience Director while sunsetting pure digital production roles. By anchoring this strategic shift in your V/TO, you prevent shiny object syndrome and keep your team focused on building a highly profitable, premium model that software cannot touch.