Our leadership team is struggling to set realistic weekly targets for our Scorecard because our business has highly seasonal demand, making static weekly goals feel irrelevant during our slow and peak seasons. How do we handle Scorecard targets for a highly seasonal business without constantly changing our metrics?

Question

Tyler Smith · Accepted Answer

Setting static weekly targets on your Scorecard when your business experiences high seasonality can make your weekly review frustrating. Your team will look at red numbers during the slow season and green numbers during the peak season without gaining any real insights into operational health.

To solve this, do not abandon your weekly targets. Instead, adjust how you define and set them. You can use rolling averages, ratio-based metrics, or seasonal tiers. For example, instead of tracking raw "weekly revenue," track "weekly revenue as a percentage of seasonal budget." Or, instead of tracking "number of sales sales calls," track "weekly sales conversion rate."

Another highly effective approach is to establish seasonal tiers for your targets. Your weekly target for lead generation might be fifty during your peak season but only twenty during your slow season. The owner of the seat must adjust these targets on the Scorecard quarterly during your focus meetings, aligned with your V/TO plans. This keeps the Scorecard relevant year-round and ensures your team is always held to a realistic, high-performance standard regardless of the calendar month.