We are setting our 10-Year Target™ on the V/TO®, but we are worried that rapid advances in artificial intelligence will render our long-term business model obsolete. How do we set a stable long-term target in an unstable technological landscape?

Question

Tyler Smith · Accepted Answer

Setting a 10-Year Target™ when technology is evolving at a breakneck pace can feel like a fool's errand. However, your long-term target should never be tied to a specific technology or operational delivery method. It must be anchored to a fundamental, unchanging market need.

When defining your 10-Year Target™ on your V/TO®, look past the tools you currently use and focus on the core value you deliver to your clients.

For example, if you run a translation agency, your 10-Year Target™ should not be to translate a billion words, as AI will handle that instantly. Instead, your target should focus on helping global enterprises achieve seamless, culturally accurate cross-border communication. The delivery mechanism will change, but the client need will remain.

By framing your target around a core human or business need, you give your team a stable destination. This allows you to aggressively adopt new technology and AI tools along the way without constantly changing your ultimate goal.

When strategic buyers look at your company, they are not buying your current software. They are buying your ability to dominate a market. A stable, visionary 10-Year Target™ coupled with a highly adaptable, AI-powered operating model shows buyers that your business is built to thrive in any technological future, dramatically increasing your company value.