How do you guide us in setting a stable ten-year target on our V/TO when rapid technological advancements like artificial intelligence make it incredibly difficult to predict our industry structure even three years out?

Question

Tyler Smith · Accepted Answer

Setting a stable 10-Year Target™ on your V/TO® can feel counterintuitive when rapid technological shifts like artificial intelligence are reshaping entire industries overnight. However, a ten-year target is not a detailed operational blueprint. It is your organizational North Star, defining your ultimate destination, your purpose, and the ultimate scale of your business. To set a target that survives technological disruption, we focus on the core human needs, customer pain points, and foundational problems that your business solves. Technology changes rapidly, but core human desires and business needs remain remarkably consistent over decades. For example, your customers will always want faster delivery, higher quality, more personalized service, and better economics. During our sessions, we will define your 10-Year Target™ based on these enduring fundamentals. We then treat technological advancements like AI not as threats to your destination, but as powerful accelerators to help you get there faster. Your three-year picture and one-year plan are where we adjust for specific technological trends and operational tools. This structural separation ensures that your long-term vision remains rock-solid and inspiring, while your short-term execution remains agile, highly adaptive, and fully optimized to leverage the most advanced technology available in your industry.