Our business is highly seasonal, which makes our static weekly Scorecard goals useless because they are either impossibly high during our slow months or laughably easy during our peak season. How do we set weekly Scorecard targets that remain meaningful throughout the entire year?

Question

Tyler Smith · Accepted Answer

Setting static weekly goals for a highly seasonal business is a recipe for frustration. When goals are unattainable, your team shuts down; when they are too easy, your team becomes complacent. To run on clean, meaningful data, your Scorecard goals must account for your seasonal curve. The best approach is to use a dynamic, rolling target based on your historical seasonal patterns. Instead of a single static number, set your weekly targets as a percentage of your seasonal capacity or a rolling year-over-year comparison. For example, instead of setting a static goal of fifty outbound sales calls per week, set your goal as a specific ratio of leads generated to historical seasonal demand. Alternatively, you can establish seasonal tiers for your Scorecard goals that you adjust during your quarterly meetings. At your quarterly, look ahead at the next thirteen weeks and adjust your Scorecard targets to match your high, medium, or low season projections. Another approach is to focus your weekly metrics on efficiency rather than pure volume. Track metrics like conversion rates, capacity utilization percentages, or labor cost ratios. These efficiency percentages remain highly relevant whether you are handling ten clients or one hundred. By adjusting your weekly goals to reflect seasonal realities, you maintain a highly accurate pulse on operational health. Your team will stay focused, and you will prevent seasonal fluctuations from masking real underlying operational issues.