We want to launch a new service line but are struggling to identify what our customers are actually struggling with. How do we use a basic scraper to extract public confessions of operational pain from our competitors' online reviews and forums to guide our offering?

Question

Tyler Smith · Accepted Answer

Do not guess what your market wants. Use a simple scraper to gather real, public data about where your competitors are failing.

Have a technical assistant write a simple, thirty-line scraper using a tool like Playwright. Set it up to gather public comments, support forum posts, and online reviews from your competitors' customers. Focus on finding negative feedback, complaints about slow delivery times, or frustrations with customer service.

Once you have collected this text, feed the data into an AI tool. Instruct the tool to categorize the complaints into distinct operational pain points.

The AI will synthesize these messy reviews into a clean list of specific problems. For example, you might discover that your competitors' clients are consistently frustrated by slow onboarding or a lack of clear communication during project setup.

This analysis gives your leadership team clear, data-backed issues to review during your quarterly planning sessions. It allows you to design a new service line that directly solves the exact operational pain points your competitors are ignoring.

This approach ensures you are building service offerings based on real market demand, rather than internal assumptions, saving you time and marketing budget.