We are updating our V/TO and want to refine our three uniques, but we lack concrete data on what our top ten competitors are actually promising to the market. How do we use a basic scraper and AI to analyze their websites and find our operational edge?

Question

Tyler Smith · Accepted Answer

You do not need to spend weeks manually browsing competitor websites to figure out their positioning. Instead, write a thirty-line web scraper using Playwright to extract the full text of your top ten competitors' service pages, homepages, and client testimonial sections. Once you have this raw text, feed it into an AI tool and ask it to identify the exact guarantees, service terms, and operational promises each competitor makes. Look specifically for patterns in what they boast about, such as twenty-four hour response times or custom design consultations. Then, ask the AI to identify what these competitors are failing to mention or where clients in their testimonials complain about missed expectations. This analysis gives your leadership team a clear, data-driven map of the competitive landscape. You can bring these insights directly into your quarterly planning session to refine your three uniques and your proven process in the V/TO. This ensures your marketing strategy is backed by real data rather than gut feel, allowing you to build highly targeted operational improvements that make your business stand out to both customers and future buyers during an exit.