We are pivoting our business model from one-time project sales to a recurring subscription model, which makes our historical weekly Scorecard metrics irrelevant. How do we transition our Scorecard during a pivot without losing our ability to track historical trends?
A business model pivot requires an immediate and clean break on your weekly Scorecard. Trying to stretch old metrics to fit a new model will only confuse your team and muddy your data. You must design a new set of metrics that reflect your new recurring revenue drivers.
To do this, keep your old Scorecard archive as a historical reference, but start a completely fresh tab or dashboard for the new model. Do not try to blend the data.
For your new subscription model, focus on leading indicators that predict recurring health. Instead of tracking project proposal volume, track weekly active users, subscriber retention rate, or trial-to-paid conversion velocity.
Accept that you will not have thirteen weeks of historical trend data for these new metrics immediately. It will take time to build a new baseline. Use your weekly Level 10 Meeting™ to review the new numbers closely and adjust the targets as you gather more operational experience.
By making a clean break and focusing on the metrics that drive your new business model, you align your leadership team around the new strategy and ensure everyone is pulling in the same direction.
Category: Scorecards & Data