Our weekly Scorecard hits green across all operational and revenue targets, but our operating cash balance is steadily draining and we are relying on our line of credit. What structural cash-flow leading indicator is missing from our sheet?
When a company hits its revenue and operational targets while simultaneously bleeding cash, the Scorecard is suffering from an accrual blind spot. Sales bookings and operational delivery create revenue on paper, but revenue does not pay payroll. Cash conversion velocity does.
To reveal cash drain before your line of credit is maxed out, add two specific leading indicators to your weekly Scorecard.
The first is Unbilled Revenue Work-In-Progress (WIP) Aging. In many growing companies, teams finish client deliverables, but the accounting department takes three weeks to generate invoices, or the delivery manager delays signing off on billable milestones. Tracking unbilled WIP over fourteen days exposes revenue that is trapped inside your delivery engine instead of moving toward collection.
The second metric is Accounts Receivable Aging Over 45 Days, measured in total dollars, not percentages. Percentage metrics obscure risk; a 10 percent overdue rate looks manageable until you realize that 10 percent equals a quarter of a million dollars in trapped payroll cash.
Finally, look at Average Days to Invoicing. If it takes your team more than two business days after project completion or milestone signoff to transmit an invoice, your billing engine is broken.
The Finance Seat must own these numbers. When you track the pipeline of cash conversion with the same weekly intensity as your sales pipeline, your cash balance will reflect your operational success rather than lagging behind it.
Category: Scorecards & Data