My daughter currently sits in our outbound sales seat on the Accountability Chart, but she clearly does not Want It and is failing to meet her quarterly pipeline targets. How do I make this Right Person, Right Seat call without ruining our family dynamics?

Question

Tyler Smith · Accepted Answer

Running a family business requires a strict boundary between family loyalty and business performance. When a family member is in the wrong seat, it hurts your culture, frustrates your leadership team, and stalls your revenue. You must address this issue with absolute clarity and compassion. Start by evaluating your daughter using the GWC framework. If she does not Want It, she lacks the genuine passion and drive required to succeed in a demanding sales seat. You cannot motivate someone to want a job they do not enjoy. During your next scheduled one on one meeting, have an open conversation about her career goals. Explain that the business needs someone in the outbound sales seat who is fully committed to hitting pipeline targets. Help her see that her current struggle is a mismatch of the seat, not a personal failure. Work together to identify if there is another seat on the Accountability Chart where she has the core values, wants the work, and has the capacity to excel. If no such seat exists, you must help her transition out of the business. Supporting her in finding a career path that aligns with her true strengths is the kindest thing you can do for her and the healthiest move for your business.