As we review our Three Uniques on the V/TO®, we realize our historical differentiators of speed and data accuracy have been commoditized by off-the-shelf AI tools. How do we rewrite our differentiators to showcase our human capital as an indispensable complement to these cheap technologies?

Question

Tyler Smith · Accepted Answer

If your competitors can buy the exact same AI tools to deliver work at the same speed, then speed and accuracy are no longer your differentiators. They are simply table stakes. To protect your premium pricing and avoid commoditization, you must look at what cannot be automated.

As tech experts Erik Brynjolfsson and Andrew McAfee point out, the cheaper technology becomes, the more valuable its human complements become. Your new differentiators must focus on the high-value strategic work that your team is now free to perform because of automation.

When updating your Three Uniques on the V/TO®, focus on elements like your proprietary methodology, deep industry trust, and customized strategic advice. For example, your differentiators might center on your team's ability to guide clients through complex operational transitions, or your unique framework for translating raw data into business growth.

Use AI behind the scenes to free your team from low-value administrative tasks, and reallocate their time to deepening customer relationships and providing bespoke strategic guidance. Your competitive advantage is not the AI itself, but the exceptional, high-touch human experience your team delivers because they are augmented by technology. This makes your business a highly defensible market leader and prepares you for a premium valuation.