Our weekly Scorecard is packed with financial metrics like monthly revenue and gross margin, but these numbers only tell us what happened in the past. How do we replace these lagging indicators with true leading indicators that actually allow us to predict our operational future?
The mistake most business owners make is building a Scorecard that reads like an autopsy report. Monthly revenue, net profit, and total sales are lagging indicators. By the time you review them at the end of the month, the period is over and you cannot change the outcome.
To build a forward-looking Scorecard, you must identify the upstream activities that dictate those lagging results. A true leading indicator measures an activity that occurs today and produces a financial result weeks or months from now.
To find these leading indicators, trace your core processes backward. If your lagging goal is monthly revenue, the leading indicator is proposals submitted. To submit proposals, you need to conduct discovery meetings. To conduct discovery meetings, you need outbound prospect conversations. Track the outbound conversations and discovery meetings on your weekly Scorecard.
Apply this same logic to operations and finance. Instead of tracking total accounts receivable, track weekly billing errors or outreach calls made to outstanding invoices. Every seat on the Accountability Chart must own at least one leading indicator. This shift from historical reporting to predictive tracking allows you to spot operational bottlenecks early and solve them during your Level 10 Meeting™ before they impact your cash flow.
Category: Scorecards & Data