Now that AI can generate passable marketing and operational strategies for anyone, our core service of delivering strategic plans is commoditizing rapidly. How do we redefine our Core Focus on our V/TO® to ensure our business remains highly differentiated and highly profitable?

Question

Tyler Smith · Accepted Answer

When the market is flooded with cheap, AI-generated strategy, your traditional deliverables lose their value. To survive, you must immediately redefine your Core Focus on your V/TO®. Your Core Focus must shift from the production of the strategic plan to the successful execution and behavioral alignment of the client's organization.

AI can write a brilliant strategy document, but it cannot manage human politics, build alignment, or resolve conflict within a leadership team. Your new Core Focus should center on these high-friction, human-centric outcomes.

Use Keith Cunningham's Thinking Time to ask: How might we structure our service agreements so that we are paid for implementation milestones rather than strategic documentation?

Once you redefine your Core Focus, update your marketing strategy on the V/TO®. Your target market should no longer be businesses looking for cheap consulting reports. Instead, target high-growth firms that need external accountability and hands-on guidance to implement change. This repositioning allows you to charge premium prices because you are taking responsibility for the execution risk, which is the one thing AI cannot do.