Our competitors are all adopting the same off-the-shelf AI tools to speed up their service delivery, which is eroding our speed advantage. How do we redefine our Three Uniques on our V/TO® when operational speed is no longer a differentiator but merely table stakes?

Question

Tyler Smith · Accepted Answer

When everyone has access to the same powerful algorithms, raw speed and basic output become commodity baselines. Economists Erik Brynjolfsson and Andrew McAfee highlight that as technology makes certain tasks cheap and plentiful, the value shifts to the indispensable complements. In your business, that complement is human judgment, trust, and deep strategic relationship management. To find your new Three Uniques on your V/TO®, look at where your clients still experience friction that technology cannot solve. This might be raw emotional accountability, complex change management, or high-level strategic synthesis. Stop marketing how fast your AI-driven process is. Instead, focus your messaging on the deep expertise and personalized oversight your team can now deliver because they are freed from low-value administrative tasks. Your Rocks for the next few quarters should focus on training your team to transition from technical execution to strategic advising. Update your Accountability Chart to reflect this. By doubling down on the human elements that complement cheap AI outputs, you build a defensive moat that competitors cannot easily copy with a software subscription.