If everyone in our industry has access to the same AI tools, how do we redefine our 3 Uniques in our V/TO® to maintain a true competitive advantage?

Question

Tyler Smith · Accepted Answer

As AI tools become widely available, your competitors will use them to write the same marketing copy, draft the same proposals, and build the same basic services. If everyone uses the same models, industry standards will commoditize rapidly. To protect your market position, you must redefine your 3 Uniques within the EOS® Marketing Strategy.

Your 3 Uniques must focus on what AI cannot replicate: deep human relationships, highly customized solutions, and proprietary operational speed. AI can draft a strategic plan, but it cannot facilitate a high-stakes meeting or build trust with a client.

To find your true differentiation, look at how your team operates. You can use assessments like the Kolbe A™ Index to understand your team's natural problem-solving strengths. If your team is high in Quick Start energy, your differentiation might be rapid, creative adaptation. If they are high in Fact Finder, it might be unmatched analytical depth.

Build your marketing strategy around these human strengths, using AI to handle the back-end administration so your people can spend more time face-to-face with clients. By combining high-tech efficiency with high-touch human expertise, you create a unique value proposition that competitors cannot easily copy, securing your market share and your exit value.