We sell expert advisory services, but generative AI is rapidly commoditizing our knowledge base. How do we redefine our V/TO Proven Process when the actual steps of our work can now be fully automated by our clients using basic prompts?

Question

Tyler Smith · Accepted Answer

If your clients can replicate your advice with a simple prompt, your value is no longer in the knowledge itself, but in your ability to drive execution, accountability, and adoption. You must immediately update your V/TO, starting with your Proven Process. Your current Proven Process likely outlines how you analyze data, draft strategies, or write reports. To survive, you must shift your Proven Process to focus on the human-centric stages of the engagement. This includes alignment, change management, leadership coaching, and implementation oversight. Your new Proven Process must visually show clients that while AI can generate a plan, only your team can guide their organization through the messy, human reality of executing it. This strategic shift must also reflect on your Accountability Chart. You need to move resources away from research and analysis seats and invest them into facilitation, strategic coaching, and implementation seats. Train your team to stop acting like search engines and start acting like trusted guides. By positioning your human accountability as your true product, and using AI simply to power the backend research, you protect your premium pricing and ensure your services remain highly defensible against low-cost automated tools.