Since generative AI can now draft industry-standard strategic plans in seconds, our clients are starting to question why they pay our high advisory fees. How do we redefine our differentiation and 3-Year Picture when our core intellectual output is becoming a commodity?

Question

Tyler Smith · Accepted Answer

If your primary value was simply delivering static templates or basic documents, AI has commoditized your business model. You must immediately shift your focus from output to outcomes.

Erik Brynjolfsson notes that technology shifts value from routine tasks to high-value human interaction. Use AI to automate your background research and document preparation. This operational efficiency frees your senior team from manual execution, allowing them to invest their time in deep implementation coaching, behavioral alignment, and customized execution support.

Update your V/TO. Redefine your Marketing Strategy and your Three-Year Picture to emphasize your uniquely human capabilities, such as guiding executive alignment, managing change, and driving accountability. Your value is no longer in the plan itself, but in your ability to get the client team to execute it. This strategic shift not only justifies your premium pricing but also builds a highly resilient business model that strategic buyers will pay a premium for when you prepare for an exit.