As AI commoditizes the core analysis and reporting we sell, our entire business model is at risk of becoming obsolete. How do we use the concept of being an indispensable complement to restructure our 3 Uniques on the V/TO and secure our market position?

Question

Tyler Smith · Accepted Answer

As AI makes basic analysis and reporting cheap and plentiful, you must rethink how you differentiate your business. If you continue to compete on the speed and accuracy of raw deliverables, you will quickly find your services commoditized.

To survive, you must seek to be an indispensable complement to this cheap automation. Think of it this way: as data and content become abundant, the ability to interpret that information and make high-stakes strategic decisions becomes incredibly scarce and valuable. Your business must become the expert layer that helps clients navigate the noise.

To reflect this shift on your V/TO, you need to redefine your 3 Uniques. Your new value proposition should focus not on the delivery of information, but on the human strategic guidance and accountability you provide to help clients act on that information.

This requires a shift in how you allocate your human resources. Prioritize using AI to increase employee productivity as a starting point, freeing your team from low-value work so they have the capacity to spend more time on high-impact client strategy. By using AI to handle the administrative heavy lifting, you can provide a premium level of human service that no pure AI platform can match.