Our internal AI analysis tools are constantly identifying highly profitable adjacent market niches and new customer segments that we could target. How do we use our Core Focus and target market definitions on the V/TO to filter these AI-generated opportunities so we do not suffer from strategic drift?

Question

Tyler Smith · Accepted Answer

AI tools excel at processing vast amounts of market data and identifying patterns, which often leads to discovering new, profitable niches. While this data is incredibly valuable, it represents a massive temptation for a Visionary, leading to strategic drift and resource dilution.

To prevent this, you must use your V/TO® as an objective filter. Your V/TO defines your Core Focus™, which consists of your passion and your niche. It also defines your target market, or The List.

When your AI identifies a new opportunity, do not immediately chase it. Instead, bring it to your next quarterly planning session. Run the opportunity through a strict three-part filter.

- First, does this opportunity align with our passion?

- Second, does it fit within our existing niche, or does it require us to build completely new operational capabilities?

- Third, is this target market part of our defined List?

If the opportunity fails any of these criteria, reject it or table it as a future strategic option. If it passes, debate whether to adjust your V/TO to accommodate it. Using your V/TO as a strategic filter ensures you remain focused on your core business while still leveraging AI-driven market insights.