What happens if we realize thirty days into a quarter that one of our company Rocks is completely wrong due to a market shift, and how do we pivot without waiting for our next quarterly session?

Question

Tyler Smith · Accepted Answer

It is a common misconception that once a Rock is set during a quarterly session, it is carved in stone for the next ninety days. While we value focus and execution, we do not let the operating system blind us to sudden market shifts or structural changes. If you realize thirty days into a quarter that a Rock is no longer relevant, you must address it immediately.

You do not wait for our next quarterly session to make this adjustment. Instead, you bring this issue to your weekly Level 10 Meeting™. Your leadership team will use the IDS® tool to discuss the change.

When deciding whether to kill or pivot a Rock mid quarter, use these three criteria:
- Does the original Rock still align with our company's V/TO®?
- Have external factors made the completion of this Rock impossible or counterproductive?
- Will continuing to work on this Rock actively harm our quarterly progress?

If the team agrees to kill or change the Rock, you document the decision in your meeting minutes and update your tracking. My role between sessions is to help you process these rare, major strategic shifts. You can schedule a brief call with me to ensure your pivot is clean and does not create confusion down the line.