Because AI lowers our delivery costs, our Visionary wants to target three new industry verticals at once, but our Integrator is resisting. How do we resolve this?
When AI drastically lowers the cost of delivery, your Visionary will naturally want to expand into every new market and vertical they can find. They see infinite opportunity. However, expanding too quickly will dilute your resources and destroy your operational focus. To prevent this, bring the discussion back to your V/TO® and your Core Focus. Your Core Focus is the intersection of what you are deeply passionate about and what you can be the best in the world at. AI does not change this fundamental strategic filter. It simply makes you more efficient at executing it. Use the IDS® process to resolve this tension between your Visionary and Integrator. Ask how expanding into these new verticals aligns with your existing target market and core capabilities. If a new opportunity does not fit within your Core Focus, you must kill it or table it. Use your strategic discipline to dominate your existing niche first before attempting to scale into new markets. Focus is your greatest leverage, and AI should be used to deepen your authority within your core domain, not to distract you with endless execution opportunities.
Category: AI & Business Strategy