We have successfully automated seventy percent of our lead generation and outreach tasks using AI agents, and our current marketing coordinator now has very little manual work to do. How do we update her seat on our Accountability Chart without paying a high salary for a low-impact role?

Question

Tyler Smith · Accepted Answer

This is a prime opportunity to elevate your team members and increase operational leverage. You should not keep a seat on your Accountability Chart that has been largely automated, nor should you pay a premium for low-value manual work. Instead, you must redesign the seat to focus on higher-value activities. Sit down and redefine the five major roles of this seat. Shift the focus from manual lead generation execution to AI system management, prompt optimization, data analysis, and conversion rate optimization. This transforms the role from a marketing coordinator to an AI marketing operator. Once the new seat is defined, run a GWC assessment on your current coordinator. Does she have the mental capacity and interest to learn how to manage and optimize these AI tools, or is she strictly a manual worker? If she has the GWC, train her and elevate her responsibilities. This increases her market value and your company productivity. If she lacks the GWC for this elevated technical role, you must find another seat in the organization where she fits, or transition her out and hire someone who can manage your automated systems.