tyler-smith.com · Questions & Answers

Our leadership team gets bogged down in semantic debates about whether a metric is truly leading or lagging. What is the practical test to prove a metric gives us predictive visibility instead of just reporting history?

Stop debating semantics and use the windshield test. A lagging indicator is your rearview mirror or your odometer; it tells you where you have already been and how much damage was done. A leading indicator is your windshield; it shows you the obstacle in the road while you still have enough time to hit the brakes.

To determine whether a metric is truly leading, ask two uncompromising questions:
- Does the owner of this metric have direct, proactive control over the activity during the current week?
- If this number goes red this week, does it reliably predict a revenue, margin, or delivery problem sixty to ninety days from now?

Revenue, net profit, and gross margin are always lagging indicators. By the time they show up on your monthly income statement, the quarter is already dead and you cannot change the outcome. In contrast, outbound discovery calls completed, client onboarding milestones completed on time, and weekly billable capacity booked are leading indicators. You control the activity today, and that activity directly dictates future financials.

If hitting a metric requires external parties to act before you can record it, it leans toward lagging. Shift the focus to the input activities your team executes independently. When your Scorecard is populated by true leading numbers, hitting your weekly targets makes achieving your quarterly Rocks and 1-Year Plan mathematically probable.

Category: Scorecards & Data

← All questions