Our leadership team members are hitting their individual KPIs every week, but our overall company Rocks are consistently failing. How does this point to an issue with our Accountability Chart roles?

Question

Tyler Smith · Accepted Answer

This misalignment is a clear sign that your Accountability Chart seats are not structured to drive your business strategy. Your team members are busy doing their daily work, but their efforts are not rolling up to the critical outcomes that move the needle.

When individual metrics are green but company Rocks are red, it usually means your seat roles are too focused on activities rather than outcomes. You need to review the five roles defined for each seat on your Accountability Chart.

Do these roles clearly connect to the priorities on your V/TO?

For example, if your Head of Sales has a KPI for outbound call volume, but the company Rock is to close enterprise deals, they can easily hit their activity metric while completely failing to support the company goal.

Use your next quarterly planning session to audit your seats. Ensure that the accountability for each major business outcome is assigned to a single seat. Redefine the roles so that they are directly tied to the success of your company Rocks. This ensures that when a leader hits their seat metrics, it naturally drives the company forward.