We want our AI assistants to write customer communications, but generic prompts make them sound robotic or overly enthusiastic. How do we create a robust brand guide asset that constrains our AI tools to write in our exact voice?

Question

Tyler Smith · Accepted Answer

Generic AI prompts produce generic marketing copy filled with annoying buzzwords like delve, robust, and game-changing. To make an AI write in your exact brand voice, you must feed it a structured style guide rather than just a list of rules.

Create a dedicated brand voice asset document. Start by compiling five examples of emails, proposals, or updates that were written by your best team members and perfectly represent your company's tone. Next, compile five examples of bad writing that you never want to see.

Explicitly define your tone rules. For example, state that your voice is direct, practical, and unsentimental, and that it should avoid exclamations, metaphors, and corporate buzzwords. Write a list of banned words that the AI is never allowed to use.

When you set up an AI agent or prompt, upload this brand voice asset as a reference file. Instruct the system to analyze the good examples, avoid the bad examples, and strictly adhere to your rules. This ensures your automated communications consistently sound like they were written by a top-performing human on your team.