We have finalized our Core Values in our V/TO, but how do we roll them out to the rest of the company so they actually stick?

Question

Tyler Smith · Accepted Answer

To make your Core Values stick, you must move them off the wall and weave them into the daily operations of your company. Many owners think a company-wide presentation is enough, but values are only real when they have consequences.

Start by using the People Analyzer™ to evaluate every single employee. This tool scores your people on whether they live your Core Values consistently, occasionally, or rarely. You must hold everyone to a clear standard, showing that you are willing to make tough personnel decisions based on these values. This means you must hire, fire, review, and reward people using these exact standards.

Integrate your Core Values into your hiring process by designing behavioral questions that test for these traits before an offer is made. During quarterly reviews, highlight specific examples where an employee demonstrated a value, and address areas where they fell short. When your team sees that you are willing to let go of a high-performing employee who violates your Core Values, they will realize these values are the non-negotiable rules of your culture rather than just marketing copy.