If an industry disruption or major competitor move occurs halfway through our ninety-day cycle, do we tear up our Rocks and schedule an emergency session with you, or how do we handle strategic shifts between our quarterlies?

Question

Tyler Smith · Accepted Answer

If a massive industry disruption occurs between our quarterly sessions, you do not immediately tear up your Rocks or call an emergency session. The entire purpose of the ninety-day execution cycle is to protect your leadership team from constant, reactive course corrections. When a new threat or opportunity emerges, your first step is to bring it to your next weekly Level 10 Meeting™. You will place it on your Issues List and use the IDS® tool to process it. Most issues that feel like immediate emergencies can actually be managed within your existing quarterly framework. If the disruption is truly catastrophic and fundamentally threatens your business model, we can arrange an emergency call to assess the situation. However, this is exceptionally rare. In ninety-nine percent of cases, the disciplined response is to maintain focus on your current Rocks, gather objective data, and use your next scheduled quarterly session to pivot your strategy. This prevents your organization from constantly shifting priorities and burning out your team. Stick to the cadence, rely on your weekly meeting to manage the friction, and make your major adjustments during our planned sessions.