What happens if a massive industry disruption occurs three weeks after our quarterly session with you? Do we scrap our V/TO and call an emergency session, or do we wait for the next quarter?

Question

Tyler Smith · Accepted Answer

When a major disruption occurs, your first instinct might be to panic, scrap your V/TO®, and schedule an emergency session. This is usually the wrong move. The ninety-day execution cycle is designed to protect your business from knee-jerk reactions, especially if you have a high Quickstart founder who loves to pivot.

If the disruption is significant but manageable, your team must address it during your weekly Level 10 Meeting™. You use the IDS® process to identify the issue, discuss your options, and solve it within the context of your existing quarterly Rocks. You do not change your Rocks mid-quarter unless the business is facing a true, existential threat.

If the disruption is truly catastrophic, your Integrator can reach out to me. We will assess the situation together. If we determine that your current quarterly plan is completely unviable, we can schedule a brief, virtual alignment session to reset your immediate priorities.

However, this is rare. The discipline of keeping a strategic pause for ninety days teaches your team how to execute through noise. It forces you to focus on what you can control. In most cases, the disruption is not as urgent as it feels, and waiting until our next scheduled quarterly session allows you to make a calm, strategic decision rather than a reactive one.