Our closest competitors are moving incredibly fast deploying public AI tools and winning market share on price alone, and our leadership team is paralyzed by security concerns. How do we use the weekly Level 10 Meeting™ and the IDS® process to break through this fear and mount a defensive response?

Question

Tyler Smith · Accepted Answer

When competitors move quickly with cheap AI tools, it is easy for a leadership team to panic. However, moving fast without guardrails often leads to massive quality and compliance issues. To break through this anxiety, bring the issue to your next weekly Level 10 Meeting and use the IDS process to tackle it. Identify the specific areas where competitors are winning. Discuss whether they are winning purely on speed or if they are offering better outcomes. Then, solve the issue by setting a quarterly Rock to establish safe AI deployment guidelines. Strategically evaluate how AI and automation can either threaten your employees or free them up for uniquely human work. Do not try to match your competitors on cheap, fully automated delivery. Instead, prioritize use cases for AI that improve operational efficiency inside your business. This frees your employees from low value tasks, allowing them to focus on high value strategic work that your competitors cannot replicate. By pairing automated operational speed with high touch human execution, you create a premium offering that protects your market share and keeps your margins healthy.