We are implementing AI-powered operations in our marketing department, which has completely changed the day-to-day work. Our marketing manager's seat now requires prompting and supervising AI content tools rather than writing copy. How do we update her seat and GWC her for this new reality?

Question

Tyler Smith · Accepted Answer

When technology or AI automates the manual tasks of a seat, the seat itself must evolve on your Accountability Chart. The mistake many owners make is leaving the old seat definition in place while expecting the employee to magically adapt to a completely new set of daily responsibilities.

You must actively redefine the seat. Remove old roles like content writing and replace them with roles like AI tool orchestration and output quality control. The seat's accountabilities have shifted from production to supervision and strategic direction.

Once the new roles are defined on the Accountability Chart, you must run your marketing manager through GWC™ for this updated seat. Do not assume she still fits just because she was great at the old manual version.

First, does she Get it? Does she understand how AI fits into the marketing pipeline and how to evaluate its output?

Second, does she Want it? Some creative professionals hate supervising machines and want to do the craft themselves. If she does not want to manage AI tools, she fails GWC™.

Finally, does she have the Capacity? She may need training on prompt engineering and data analysis to gain the mental capacity required for the new seat.

If she passes GWC™, support her with the necessary training resources. If she fails, you must make a Right Seat call. You cannot keep someone in a seat they do not GWC™ just because they were successful in a previous version of the business. Redefining seats to reflect AI-powered realities is essential to keeping your operations lean and ready for a clean exit.