We have introduced several AI tools to help our marketing coordinator write content, but they are still missing deadlines and the output quality is inconsistent. How do we use the GWC™ tool to determine if the issue is with the technology or if the person in that seat does not get, want, or have the capacity to manage AI tools?

Question

Tyler Smith · Accepted Answer

When operational performance slips, leadership teams often blame the technology when they should be looking at the Accountability Chart. To get to the root cause, you must run the person occupying the seat through the GWC™ filter specifically for their new, AI-enabled responsibilities.

First, evaluate if they Get it. Do they truly understand how the AI tools work, how to prompt them, and why we are using them to streamline the content process? If they do not understand the mechanics, they cannot produce consistent results.

Second, evaluate if they Want it. Are they genuinely excited to use these tools, or do they feel threatened by them? If they secretly worry that AI will replace their job, they may unconsciously resist the tool, leading to missed deadlines and poor output.

Third, evaluate if they have the Capacity to do it. Managing AI tools requires a different set of skills than traditional writing. It requires editing, logical thinking, and structured prompting. They might lack the training or the cognitive bandwidth to manage this new workflow.

If they fail any of these three filters, you must address it. You either need to invest in training to build their capacity, or find a different person for the seat who GWCs the new, automated way of working.