We have a critical Scorecard metric that consistently shows up red week after week, yet our company is highly profitable, our clients are happy, and operations are running smoothly. How do we handle this false alarm metric without ignoring our data?
A metric that is consistently red while the business thrives is a toxic presence on your Scorecard. It teaches your leadership team that it is acceptable to ignore red numbers, completely eroding the accountability culture you are trying to build.
When this occurs, you must immediately IDS the metric. It is highly likely that the target is unrealistic, or the metric itself is measuring the wrong activity. For instance, you might be tracking weekly outbound customer service check-in calls, assuming more calls equal happier clients. If the red indicator persists but client retention remains perfect, your clients may actually prefer less frequent, higher-quality contact.
Your first step is to challenge the target. Is it set too high because of an arbitrary goal rather than historical reality? If so, lower the target to a level that represents healthy performance.
If adjusting the target does not solve the disconnect, discard the metric entirely. It is a vanity number or an outdated assumption. Replace it with a number that actually correlates with your success, such as client issue resolution time. Every single number on your leadership Scorecard must be a true vital sign. If a red number does not cause genuine concern, it does not belong on your sheet.
Category: Scorecards & Data