Our leadership team is struggling to find our niche on the V/TO® because AI is moving so fast we do not know which services will be completely commoditized next year. How do we identify and double down on the parts of our business that are truly AI-resistant?

Question

Tyler Smith · Accepted Answer

Finding your niche on the V/TO® in the age of AI requires a brutal assessment of your service offerings. If a machine can execute a task faster and cheaper, you cannot build a long-term business strategy around it. You must pivot to the high-value areas where human judgment is irreplaceable. Begin by listing all your current services. Identify the transactional, repetitive tasks that AI is rapidly commoditizing. Then, identify the high-touch, strategic consulting and relationship-driven work that clients still demand. This is your new strategic focus. Evolve your roles on the Accountability Chart so your team spends less time on manual generation and more time on high-impact strategic advisory work. As Erik Brynjolfsson notes, the human elements of empathy, creative strategy, and complex problem-solving are where the real value lies. Update your target market and three uniques on your V/TO® to reflect this focus. By positioning your business as the expert partner that orchestrates these advanced technical outputs for your clients, you remain highly differentiated and insulated from market commoditization.