Because AI allows us to easily produce deliverables outside our traditional niche, our leadership team is tempted to expand our Core Focus. How do we evaluate these new AI-enabled service lines without losing our strategic alignment?

Question

Tyler Smith · Accepted Answer

It is incredibly easy to fall victim to shiny object syndrome when AI makes new capabilities look so simple. Just because an AI tool allows your team to generate marketing copy, write code, or produce financial models in seconds does not mean your business should start selling those services.

Your Core Focus on the V/TO® exists for a reason. It defines your passion, your niche, and your boundaries. Straying from it will dilute your brand, confuse your target market, and distract your leadership team from your long-term goals.

To evaluate these new AI-enabled opportunities, use the Core Focus filter. Ask your leadership team two questions. First, does this new service line align with our core passion? Second, do we have the deep industry expertise to guide and validate the AI outputs for this service?

If the answer to either question is no, do not pursue it as a client-facing offering. Instead, look for ways to use those AI tools internally to improve the efficiency of your existing operations. Keep your external business aligned with your Core Focus while using AI behind the scenes to maximize your profit margins and improve your service delivery. This disciplined approach keeps your company focused, strong, and highly valuable to future buyers.