We are tempted by several new AI-driven business models that could allow us to enter entirely new markets, but we are worried about losing our focus. How do we use the V/TO® to evaluate these new technological opportunities without getting distracted?

Question

Tyler Smith · Accepted Answer

In the rapidly evolving technological landscape, the biggest threat to your business is not missing a trend; it is shiny object syndrome. When your leadership team is tempted by an AI-driven pivot, you must use your Core Focus™ on your V/TO® as a strict strategic filter.

Your Core Focus™ consists of your Passion and your Niches. Any new AI-driven product or market expansion must align perfectly with both. If your passion is providing high-touch, relationship-driven client service, launching a cheap, automated self-service AI portal violates your Core Focus™, regardless of how profitable it seems.

Rather than using AI to chase new markets, prioritize use cases for AI that improve your current operational efficiency. Use technology to streamline the cumbersome processes within your existing niche. This frees your employees from low-value tasks so they can deliver higher-value strategic work to your current target market.

If an AI opportunity does align with your Core Focus™, do not pivot immediately. Bring the idea to your next quarterly planning session. Use AI for Scenario Simulation to predict the economic outcomes and competitive responses of the new model before committing resources. This keeps your strategy disciplined, objective, and aligned with your long-term vision.