We have a Core Value of Grow or Die, and we want our team to embrace AI to stay competitive, but some of our best people are resistant because they feel the technology is being forced on them. How do we leverage our Core Values to motivate our team to adopt AI-powered tools without creating a toxic environment?

Question

Tyler Smith · Accepted Answer

Forcing technology on people always backfires. If your team feels threatened or overwhelmed, they will quietly sabotage the tools and return to their old ways. To get true buy-in, you must use your Core Values, specifically Grow or Die, as a rallying cry rather than a weapon.

Begin by having an open and honest conversation during your next state of the company address. Acknowledge that the landscape is changing, and explain that embracing AI is how your company will remain competitive and protect everyone's job security.

Frame the adoption of AI not as a technical requirement, but as an opportunity for personal growth. Show them how learning to use these tools will make them more valuable professionals and free them from the administrative tasks they hate doing.

Next, create a safe environment for learning. Make AI exploration a team effort. You can set a company-wide Rock to find and document one AI efficiency in each department over the next ninety days. Celebrate the wins publicly, and encourage team members to share their discoveries in your Level 10 Meetings.

By aligning technology with your Core Values, you shift the perspective from fear of replacement to excitement for growth, turning your team into active partners in your operational evolution.