When creating our 3-Year Picture on our V/TO®, how do we describe our future market positioning and core service offerings when we know AI will fundamentally shift what clients are willing to pay for?

Question

Tyler Smith · Accepted Answer

When defining your 3-Year Picture on the V/TO®, you must stop focusing on the specific tasks your team performs and start focusing on the high-value strategic outcomes you deliver. AI will inevitably commoditize routine deliverables, meaning your future clients will pay a premium for strategy, trust, and relationship management, not execution. Describe your organization three years from now as a high-margin advisory firm powered by an automated operational engine. In the What It Looks Like section of your V/TO®, specify how your team is spending their time. Instead of drafting reports, your people should be focused on strategic decision-making and deep client relationships, augmented by AI tools that handle eighty percent of the analytical heavy lifting. This strategic shift requires you to gradually evolve roles within the organization so employees invest more time in high-impact priorities. Quote experts like Erik Brynjolfsson and Andrew McAfee to remind your leadership team that technological progress shifts the baseline of human value upward. By painting a 3-Year Picture where your human talent operates as strategic partners rather than transactional executors, you set a clear direction that keeps your business highly differentiated and extremely attractive to future buyers.